Top Skills and Tools required by a proficient Web Designer

Web designers need to have the right kind of skill set and a great imaginative power to build something unique and beautiful. But skill alone does not serve the purpose. One would need to be familiar with certain tools as well to use their skills in the right way and bring out something wonderful very fast. This post shares the most important skills and tools required by a Web Designer to become proficient at what he or she designs.

Skills

1) Web Technology

This is the most important skill a web designer must be thorough with. Web Technology includes technical skills such as HTML 5, CSS 3, Javascript, Jquery, etc.. These would help you to bring out the design that you have in mind when used in the right kind of way. Understanding web technology becomes easy when you spend more time with it. There are a few great websites that help you to learn these important technical skill set like: MSDN , W3Schools , CodeAcademy. But this isn’t the end. Once the technical things are learnt only constant practice and creating something new will give you the expertise to build and design something that is worthy.

2) Logic of Design

As a designer, it is important to have some logic and sense of design. This will help you to understand better, how designing can be approached and also learn the various design elements. This is called the Basic Design Principles and courses exist to teach you the fundamentals.

3) Search Engine Optimization

Search Engine Optimization or SEO are the ways in which content of a website can be structured so that it can be easily detected by search engines and can be ranked easily. This is helpful for designers to decide and have an idea about where and what type of content can be placed in a website so that it can achieve a higher rank. It would also help users to find the website very easily.

4) Selecting the right tools

Experience with various tools provides the skill to select the right kind of tools at the right situation. There are cases when requirements of the client or customer demand a different set of tools to be used. In such cases only the experience will help you to make the right judgements of the tool set to use and complete the job at hand.

Tools

1) Layout and Boilerplates:  This should be well understood by the web designer and also using this keeps web design much more usable for the end user. These help in maintaining alignment issues in check. Tools are also available to be adapted as a pre-made out of the box experience. It also helps the designer to make the website more adaptive and fit to almost all the devices that are existing in the market.  Examples of this are:

2) Design Implementation Tools: There are times when Designers cannot rely on Web developers to code and develop websites before the designer can exactly know how the design has turned out to be. Or there might be scenarios when the designers need to show prototypes of their work. So instead of portraying static images or layout, tools can be used to make the prototypes dynamic and interactive. All this can be done without the need to code. Examples of these kind of tools:

  • Invision – To develop prototype quickly.
  • Webydo – to design e-commerce websites without having to code

3) Pictures and colours: As a web designer, having the right knowledge of tools for storing and editing pictures as well as working with various colour palette is important. For editing pictures, most of you would have heard of or used Photoshop. How there are other alternatives which are better in many different cases. An example is Sketch, which allows you to create stunning designs and interfaces. A tool like Layervault helps designers to store pictures using a Version Control System (VCS). Finally, there is Adoble Kuler which provides the perfect colour pallet that a designer would want.

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Online Reputation Management Tips

With the technological development that has taken place, many businesses have adopted online marketing strategies. This means that the business has to build a proper online reputation in order to attract more customers. Online reputation is very important for your business to perform effectively and get more profits.

Lack of proper online reputation may be a problem to your business and you may end up not achieving the desired results. You do not have to give if your business has negative reputation or does not appear in the search engines. There are some important online reputation management ideas that you can adopt and take your business to greater heights.

These strategies are very important in ensuring that your business search results grow and it becomes more visible online. The best online reputation management tips include the following:

Claim Your Brand Name

Your brand name is very important and the first thing that you should do in order to manage online reputation is claiming the brand name. It does not matter whether your brand name is your name, product name or the name of the business. Make sure that nobody has the control of misinterpreting your business name online.

Monitor Your Brand Name

Once you have claimed your brand name, it is very important to monitor your brand name online. You should monitor search results, tweets, blog posts and status updates just to mention a few. If this can be time consuming for your business, there are tools that you can use to effectively monitor your brand.

You Need To Be Social

In order to have a good reputation, claim the social media profiles of your brand and ensure that they are well updated. Some of the important social media platforms that you may consider using include Twitter, Facebook, YouTube and LinkedIn among others.

Blogging

This is another important way of getting your brand visible online. You can buy a domain and include the name of the brand, industry trends and products among many other important things. Positive information concerning your brand is important since it attracts more traffic hence building your online reputation.

Make Some Investments

Development of a good online reputation requires the investment of money and time. You can either do it yourself or hire a person to do the job for you.

In case damage has already been done, Repair Your Brand Name

Maintaining a spotless brand name online can be challenging for your business especially if your business had experienced ups and downs in the past. It is possible to repair your brand name and gain a good online reputation.

Listen

You will experience some bad reviews and the approach you take greatly matters. It is very important to listen since there might be weaknesses with your processes. Listening to the customers and providing them with what satisfies them.

It is very important for the business to have a good online reputation since this will make your company very successful. Following the above tips will be of great significance to your business and it will save you more resources in the long run. Whether you own a small or large company, online reputation is very important since customers will always trust a business that has a good reputation. Try out the above mentioned online reputation management tips for amazing results.

 

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