A TECH STARTUP THAT CAN MOBILIZE YOUR PHYSICAL STORE

 

Rista Mobility – A Promising Tech Startup Helping Retail Stores of India Go Mobile.

Today, for any consumer-oriented business to succeed requires a mobile-friendly retail
presence. Richard Lowe, the managing director and head of retail and wholesale at
Barclays, acknowledged that many retailers continued to be wary of mobile but argued
that they needed to embrace it. He said, “With almost three quarters of consumers
using their mobile devices whilst out and about, ignoring this trend would be a missed
opportunity. Retailers must cater for the mobile consumer in order to remain relevant.”
Mobile commerce is the fastest growing segment of the retail sector and 70% of the
shoppers prefer to use their smartphones for shopping online.

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Rista Mobility is a mobile technology company that has fully embraced the mobile
concept in retail and is delivering the most advanced mobile solutions to global retailers
at a very affordable price. Rista has ambitious vision of bridging the gap between online
and physical retail channels, and enabling retail businesses to have omni-channel
presence. Rista Mobility offers a global retail sales platform designed based on mobilefirst
approach and runs entirely on mobile phones and tablets. Company offers Rista
Sales, which is a highly customizable mobile point-of-sale (POS) solution that could be
used by any types of business, including retail product stores, and service businesses
such as restaurants, cafes, salons and florists. It is the only high-performance and multistore
management POS software on Android. Rista Sales serves as the central point of
control for retail businesses to manage everything including sales transactions,
inventory, analytics, and consumer engagement. Rista Sales also connects businesses
with their customers through a free consumer app -Rista Market app. A business can
share orders, sales receipts and product catalog built on Rista Sales with consumers
through this app. This offers huge opportunity to retail businesses to build customer
loyalty, engage customers in the sales process, run sales with digital receipts, share live
orders with customers and soon create targeted marketing campaigns and run loyalty
programs.

Rista Mobility has another amazing product Rista Market, a global retail marketplace
that runs entirely on mobile devices. Rista Market connects retail businesses to their
customers, help them grow their sales and build loyal customer base. The businesses
including retail stores and restaurants can use Rista Sales app on subscription basis to
maintain catalog, perform sales transactions in-store and receive orders from Rista
Market. The consumers or buyers use a free Rista Market app to browse catalogs and
place orders. The orders created on Rista Market are made available to businesses in
real-time and with the option to edit in consultation with the customer or accept the
orders before processing it. Moreover, the orders received for delivery will come with a
GPS location of the delivery address. Unlike traditional marketplaces that charge high
sales commission and controls the product listings, Rista Market offers an interesting
model with no middle-man and a pure technology platform for retail businesses to grow
their sales and engage customers.

This kind of advanced solutions have been considered just for the large retail
organizations so far but Rista has made it possible for even a small mom and pop store
to deploy such sophistication in their sales and consumer interactions. Rista Market is
perfect for retail products and services businesses, food ordering and catering services,
and for distributors and wholesalers. Rista Market will empower the brick-and-mortar
retail businesses with latest mobile technology to engage consumers and to succeed in
the current omni-channel retail environment.

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You can learn more about the company and its solutions  from our website ristaapps.com. The
company has its offices in the USA for North America and European markets, and in
India to serve the emerging markets in Southeast Asia. It plans to grow rapidly by
getting a large number of businesses and consumers on its sales platform.

You can download free apps for android phones from the play store from here and here.

More amazing startups can be discovered by browsing about them in the right kind of websites that provides a list of startups in and around your area.

No need of Invites for One Plus One Anymore

I am sure you would have heard about the Invitation Strategy used by One Plus, to sell it phone One . But, here is what I think is its true meaning.

The success of exclusive sales on an e-commerce platforms is well known. Flipkart with the Moto and Xiaomi  smartphones ( well, at least till recently) and the Amazon with the One plus has shown us the true sense of success in sales. Not only did it allow a new kind of market to be born but paved a path for the manufacturers to reduce cost and thus benefiting the consumer. I consider this to be a brilliant strategy. It is a simple idea. Use an already existing user base to sell items ( smartphones in this case), that the users would require and at a price that they can afford. To make it more interesting, sell it exclusively on one particular platform and this would  create an illusion to most of the buyers. The buyer would feel that they were possessing a product that is unique. But sometimes, even this level of satisfaction among the buyers isn’t enough. Specially when there is a chance that people might think that such products sold are no longer worth its value. And thus born is another brilliant idea.

The concept of purchase only by an invitation holder isn’t new. It is done when the supply is very limited when compared to the demand. But in the case of our One Plus One, the invitation strategy is just a way to create an artificial sense of supply shortage and an increasing demand. This way they could not only restrict their sales as they wanted to, but also bring about a huge turnout. The buyers would then think that they have got an opportunity to purchase something that is prime and feel more satisfied than ever. while in the actual sense, all that is being done is things being played around.  I totally agree that the One Plus One is a phenomenal phone, but my perspective here is the way this phone is sold and not about the phone itself.  I don’t think there is any other way this kind of sales could make sense.  But if there were, I would be more than happy to know!

Coming to the present, it is the finale. One Plus has pulled out its final act, the prestige. It has declared that no more invitations are required and that all can buy the phone directly.  Now, all the people who felt left out due to not having the invites or  thought of the invite process as an obstacle they didn’t want to endure , can blindly buy this phone without a second thought.  One Plus have opened the floodgates and those deprived will finally get their share. From a business point of view, I consider this to be a remarkable strategy.  It has the beauty of  using the Human Psychology to one’s advantage.

But now that this is done, I want to wait and see. I wonder what they have next in mind, for the buyer’s satisfaction with this kind of strategy has died down a little.

Image source : Ndtv Gdgets

How to Go about Writing a Product Description on an ecommerce Website

“First impression last” is a common phrase that applied especially in making an e-commerce description. These descriptions are essential as it communicates value, capture people’s curiosity and let people switch from their browsing mode in to paying customers quickly. It is not good if you are going to give everything at your product description. However, this do have an important role after all. Making sure that you have included all the essential information will lead you into a successful product selling. Here are the following ways on how you are going to write product description on an ecommerce description.

Have Concentration with your Target Audience

In writing a product description, set your goal within your mind that your target is your first main concern. Having a full understanding about your customers and letting them feel connected/related into your description may lead them to buy your products.

Introduce Features and Benefits

The features and benefits are essential in making a product description. Why? Simply because these are what people’s main concern in buying a product. It totally catches the attention most especially your target audience. Including the features will tell about what could be the possible benefit of your product and the benefits itself makes the feature useful in introducing the product.

Make every words sounds Natural

There are different kinds of people and this only means that among all of your website visitor, those who can read your product description might have his own interpretation. Your description must sound naturally. There should be limitation with your flowering words. Be aware that too much flowering words in your description might just give your customer the doubt in buying your product.

Make it Simple

Having a simple description is enough to get the attention of your potential buyers. Sometimes, the simplicity of every sentences you made defines the whole interesting part in your product. The simpler it is, the more it is very easy to read and understand by the readers.

Show Off a Story

Let your potential buyers create a wide imagination with your description. You must let them put their selves into the idea of their condition in using your product after buying your product. Weaving a good story in your product description is one of the best way of encouraging them.

Make Use of Social Proof

If your visitors are still unsure about the product that they really wanted to purchase, they will surely look for suggestions on what/ which is to buy. They usually trust those reviews with highest number of positive feedback from the recent buyers of the product. It is a good social proof for your customers and there are more social proof which you can use in writing your product description.

The way you write a product description on an ecommerce may allow you to determine not just your skills in writing a product description but also your strategy as one of the best online marketer. Try to apply these basic knowledge in writing an effective product description if you want to succeed in online marketing world.