A TECH STARTUP THAT CAN MOBILIZE YOUR PHYSICAL STORE

 

Rista Mobility – A Promising Tech Startup Helping Retail Stores of India Go Mobile.

Today, for any consumer-oriented business to succeed requires a mobile-friendly retail
presence. Richard Lowe, the managing director and head of retail and wholesale at
Barclays, acknowledged that many retailers continued to be wary of mobile but argued
that they needed to embrace it. He said, “With almost three quarters of consumers
using their mobile devices whilst out and about, ignoring this trend would be a missed
opportunity. Retailers must cater for the mobile consumer in order to remain relevant.”
Mobile commerce is the fastest growing segment of the retail sector and 70% of the
shoppers prefer to use their smartphones for shopping online.

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Rista Mobility is a mobile technology company that has fully embraced the mobile
concept in retail and is delivering the most advanced mobile solutions to global retailers
at a very affordable price. Rista has ambitious vision of bridging the gap between online
and physical retail channels, and enabling retail businesses to have omni-channel
presence. Rista Mobility offers a global retail sales platform designed based on mobilefirst
approach and runs entirely on mobile phones and tablets. Company offers Rista
Sales, which is a highly customizable mobile point-of-sale (POS) solution that could be
used by any types of business, including retail product stores, and service businesses
such as restaurants, cafes, salons and florists. It is the only high-performance and multistore
management POS software on Android. Rista Sales serves as the central point of
control for retail businesses to manage everything including sales transactions,
inventory, analytics, and consumer engagement. Rista Sales also connects businesses
with their customers through a free consumer app -Rista Market app. A business can
share orders, sales receipts and product catalog built on Rista Sales with consumers
through this app. This offers huge opportunity to retail businesses to build customer
loyalty, engage customers in the sales process, run sales with digital receipts, share live
orders with customers and soon create targeted marketing campaigns and run loyalty
programs.

Rista Mobility has another amazing product Rista Market, a global retail marketplace
that runs entirely on mobile devices. Rista Market connects retail businesses to their
customers, help them grow their sales and build loyal customer base. The businesses
including retail stores and restaurants can use Rista Sales app on subscription basis to
maintain catalog, perform sales transactions in-store and receive orders from Rista
Market. The consumers or buyers use a free Rista Market app to browse catalogs and
place orders. The orders created on Rista Market are made available to businesses in
real-time and with the option to edit in consultation with the customer or accept the
orders before processing it. Moreover, the orders received for delivery will come with a
GPS location of the delivery address. Unlike traditional marketplaces that charge high
sales commission and controls the product listings, Rista Market offers an interesting
model with no middle-man and a pure technology platform for retail businesses to grow
their sales and engage customers.

This kind of advanced solutions have been considered just for the large retail
organizations so far but Rista has made it possible for even a small mom and pop store
to deploy such sophistication in their sales and consumer interactions. Rista Market is
perfect for retail products and services businesses, food ordering and catering services,
and for distributors and wholesalers. Rista Market will empower the brick-and-mortar
retail businesses with latest mobile technology to engage consumers and to succeed in
the current omni-channel retail environment.

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You can learn more about the company and its solutions  from our website ristaapps.com. The
company has its offices in the USA for North America and European markets, and in
India to serve the emerging markets in Southeast Asia. It plans to grow rapidly by
getting a large number of businesses and consumers on its sales platform.

You can download free apps for android phones from the play store from here and here.

More amazing startups can be discovered by browsing about them in the right kind of websites that provides a list of startups in and around your area.

Internet of things: impact on business and adapting to the new world

Introduction

Internet of things (IoT) is the interconnection of physical objects in our surrounding using wireless technology so that they can automatically interact with each other or directly to a remote user without any human intervention. Physical objects with embedded computing and wireless infrastructure (like Wi-Fi, Bluetooth) can be directly configured, while non-smart devices can be attached an artificial smart unit to include them in the IOT network.

The “things” in the IoT refers to devices like the heart monitor in a patient, to smart locking system on a door to sensors in vehicles that measure and warn low tyre pressure. The devises can now communicate with each other or be controlled remotely. This is possible because each device is provided with an IP addresses so they can be identified uniquely.

Why should this be relevant to anyone? Well, to answer that we have to see where the IoT is heading. Researchers, developers and innovators are trying to form a global network for IoT to remotely access any device over the network. They are moving towards using smart-hubs which helps by connecting devices not only over Wi-Fi but Bluetooth as well.

The Impact of IoT on business

Until the development and efficient usage of IoT, businesses had independent work model for each of the tasks that had to be performed. This meant an independent database, computer software to solve the task and some were provided with web applications and mobile app for easier use. But still each of these was point solutions and integration was difficult. For example, security issues on mobile transaction would requires the organisation to purchase security management software and for security issues on computer involved purchasing another management package solutions and integration of these wherever possible was difficult.

In the wake of these difficulties, IoT presented solutions that would greatly impact the way business tasks could be integrated and centralised and made the whole business network smarter. IoT provided economical and efficient ways to seamlessly integrate hardware, software and people.
Usage of IoT in an enterprise would mean:

  • Centralised databases which could be used to control various tasks and automate device to device communication where ever possible. Example would be sensors talking to the central database on decision support, and decide to either report or handle situations on its own.
  • Network control and management of manufacturing equipment, asset and situation management, or manufacturing process control bring the IoT within the realm on industrial applications and smart manufacturing as well. The IoT intelligent systems enable rapid manufacturing of new products, dynamic response to product demands, and real-time optimization of manufacturing production and supply chain networks, by networking machinery, sensors and control systems together.
  • Integration of various software and management packages would be allowing the enterprise to automate process controls, operator tools and service information systems to optimize plant safety and security.
  •  Smart industrial management systems can also be integrated with the Smart Grid, thereby enabling real-time energy optimization. Measurements, automated controls, plant optimization, health and safety management, and other functions are provided by a large number of networked sensors.
  • Field of medicine would also get included with digital health, by monitoring patients virtually in real time and remotely by using sensors in wearable devices.
  • One of the largest deployment of IoT is smart cities, where governments are using the existent infrastructure in cities to get it connected using IoT. This is done to better manage the cities and systems. This would mean that businesses and companies in the field of security and management can get a new way to reach and monitor their clients and also get on board new clients for very less costs because the infrastructure already exists. Songdo, a city in South Korea is the first city to be connected by IoT and is now a smart city.

What can the businesses do to adapt?

Businesses can now purchase products or services with are made for an IoT environment. This is possible mainly because of the Industrial partnership. Traditional IT vendors team up with telecom providers and semiconductor manufacturers to create products suited for the IoT environment. So if a company is looking to use IoT then they would have to integrate the output product of these kinds of partnership into their working. And, if the company is trying to sell a product in the field of IoT, they must be looking for suitable partners or suppliers so that they can customize their offerings to be easily integrated with other existing IoT systems and it should work seamlessly.

Examples for some of the partnerships are:

  • Samsung – SAP partnership
  • Apple – IBM
  • General Electric , Cisco

These partnerships not only make user work much easier and integrated with everything else, they open the door for certain types of clients which weren’t possible before. Businesses must also lead a joint innovation centre to create products for customers they businesses couldn’t cater to on their own.
Businesses would require addressing the challenges that come with the concept of IoT which are:

  • Scalability: the scalability issues are arising for the number of devices that can connect and the number of devices that can concurrently operate or can be serviced.
  • Availability: availability involves recoverability and reliability. This is a challenge considering that the IoT systems would operate on the cloud and high demands might raise problems.
  • Security: this is very important because, with the IoT, the traditional security and Firewall features would not be sufficient as a controlled access to trust access.
  • Manageability: most of the devices are not managed, it’s only the computers which are managed and cell phones which are semi managed, so a different kind of manageability has to developed and put to work for interoperability.

Finally, the business will require and need to produce end to end services taking advantage of the Cheap, ubiquitous connectivity in this age of IoT.

Note: This post is my gig from Fiverr